AN INVESTIGATION INTO CORPORATE SOCIAL RESPONSIBILITY (CSR) OF PUBLIC SECTOR UNIVERSITIES IN KPK

Abstract: The purpose of this research is to review the notion of corporate social responsibility (CSR) and explain the importance of corporate social responsibility concept for public sector universities and higher education institutes in Khyber Pakhtunkhwa. Moreover, it attempts to inquire what stakeholders feel about universities and what they want universities to be. After literature review, gaps framework is used to identify the differences between perceptions and expectations of stakeholders regarding major social issues that universities address or can address. A structured questionnaire containing three demographic items and twenty items related to social responsibility of universities - there were broadly categorized into five dimensions. Significant differences were found in what stakeholders' of universities in KPK perceive and expect on five dimensions of CSR. Gap framework also indicated negative weighted scores on different dimensions.
"Education does not mean teaching people to know what they do not know; it means teaching them to behave as they do not behave." John Ruskin (1819-1900) English critic. The notion of corporate social responsibility (CSR) is always been discussed in connection with private sector business enterprise but very rarely it is heard as a slogan of educational institutes (Jimena, 2011), specifically universities or higher education institutes. Universities are responsible to disseminate knowledge and to conduct research that helps society cope with many problems it faces and as a matter of fact it might be assumed that they are already working for a social cause, so there is no point left considering other things. But despite the fact that universities are engaged in addressing a social phenomenon of educating masses, many in the developed world are taking proactive instance to entertain social responsibility paradigm - universities in UK, for example, explicitly express itself as the one which carries CSR as a strategy to be competitive.
The research on the issue of CSR in developing countries is far more less than developed countries (Dobers & Halme, 2009) and it's not discussed in context of public sector universities in developing world, particularly Pakistan. The time has long been gone when people were not that much aware of the problems around them. It is time when universities like other institutions and private corporation have to take certain steps to address social concerns of a wide set of stakeholders. This research primarily focuses on the current state of social responsibility in public sector universities of KPK in particular and universities in general. There is need to know the importance of considering interests of stakeholders by universities and to assess, how far Universities have contributed to society? Who are the most influential stakeholders of public sector universities in KPK? What are or could be the drivers of taking social actions? Does being responsible contribute to university success and reputation?

Dr. Shahid Jan Kakakhel ( Department of Management sciences, Islamia College Peshawar )